Calum Brannan started a company at 15, called PPLparty, he then rolled that into Youmeo with some funding.
Calum wasn't making money, but he'd met James Leavesley, so they got some more money from investors known to James through IOD West Midlands and created Red Brick Labs, as a way to make money whilst trying to get Youmeo off the ground.
Now we come right up to date - Calum and James then walked out of Inormas and are now (apparently) using the names "Social Helium", although there's no website up yet and have a new Limited Company called CBJL Ltd, (Co. No. 07055592) - clever name, don't you think? CB=Calum Brannan and JL=James Leavesley. They also appear to be based from The Quadrant Business Centre at 3 The Quadrant, Coventry, CV1 2DY, which looks quite nice!
So they've now abandoned 3 companies, one way or another, leaving many tens of thousands of £'s of debt behind them in the process and achieved all this in about a year and the 2nd company (Youmeo/Red Brick Labs) wasn't even fully wound up before they'd already moved on to the 4th company!
Where's the money coming from to fund this company? Well, that's a story for another day, and there's much, much more besides!!